Amazon & Marketplace Strategy
We help consumer brands bridge the gap between strategy and execution through executive-level leadership, profitability optimization, and deep marketplace expertise.
Services
From ongoing fractional leadership to focused strategic engagements, our services are built to meet you where you are and accelerate what matters most.
Senior Amazon expertise and executive leadership without the full-time cost. A strategic partner for founders, leadership teams, and operators.
Find the margin hidden inside your Amazon business. A systematic review of every lever that drives long-term profitability.
A comprehensive strategic review to uncover growth opportunities, operational risks, and execution gaps across your full catalog.
Ensure your business is operationally and strategically prepared for Prime Day and every tentpole moment that follows.
A focused working session for founders, CEOs, and investors seeking clear-eyed strategic guidance on their Amazon business today.
Our Approach
We combine executive-level strategic thinking with deep operational execution—helping brands move from opportunity to measurable results.
We assess revenue quality, margin leakage, and operational gaps before recommending a single action. No assumptions—only evidence.
Not every opportunity is worth pursuing. We help you identify and sequence the initiatives with the highest business impact.
Strategy without execution is just a slide deck. We roll up our sleeves and work alongside your team to drive measurable outcomes.
We leave behind frameworks, reporting infrastructure, and team capabilities—so your business keeps compounding after our engagement ends.
Areas of Expertise
Who We Work With
From emerging challenger brands to established category leaders, we partner with organizations at every stage of the marketplace journey.
Case Studies
Real engagements, real results. Details anonymized to protect client confidentiality.
A founder-led beauty brand was generating $4M in annual Amazon revenue but struggling to understand why profitability kept declining despite strong top-line growth. Leadership had no clear view into where margin was leaking.
We ran a full Profitability Accelerator engagement — auditing every SKU, dissecting ad spend by ASIN, identifying fee overcharges, and mapping promotional dependency across the catalog. We delivered a prioritized 90-day action plan to leadership within three weeks.
An investor-backed pet brand had strong product-market fit but lacked the senior Amazon leadership to scale efficiently. Revenue was growing, but advertising costs were spiraling and the team had no forecasting infrastructure.
We stepped in as Fractional VP of Amazon — restructuring the ad program, building a forecasting model, rationalizing the catalog, and preparing the business for its first major Prime Day. We also coached the internal team and built KPI reporting for the board.
Client Testimonials
Working with Proof & Concept completely changed how we think about our Amazon P&L. Within 90 days we had a clearer picture of contribution margin than we'd had in three years of running the business.
The Profitability Accelerator uncovered margin leakage we didn't even know existed. The 90-day action plan was specific, prioritized, and actually executable — not a generic slide deck. We recouped the engagement fee in the first month.
Our Prime Day results improved dramatically after the Readiness Assessment. Having a strategic partner who's done this at scale made all the difference — we stopped guessing and started executing with conviction.
Book a Call
No pitch, no pressure. Just a focused conversation about your Amazon business and whether we're the right fit.
Get in Touch
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